FOR IMMEDIATE RELEASE – April 6, 2026 – WEST ALLIS, WIS – West Allis has been voted champion of the 10th annual Strongest Town Contest, presented by Urban 3, defeating Madison, Wisconsin and 14 additional North American cities.
In this bracket-style tournament, West Allis showcased the innovative, community-driven work that is helping the city grow stronger and more resilient. Voting took place over four rounds throughout March. In the Elite Eight, West Allis defeated Spokane, Washington. In the Final Four, West Allis beat out Chicago, Illinois.
With each round, the Strongest Town Contest highlighted cities that are building vibrant neighborhoods, strengthening local economies, and planning for long-term success. The Strongest Town Contest celebrates progress, not perfection. A "strong town" is any town, big or small, that is taking tangible steps to overcome its transportation, housing, or financial challenges. Strong Towns refers to this methodology as the "Strong Towns Approach," and this contest spotlights the work of city residents and leaders who are using this approach to become more resilient over time.
As part of being crowned the “2026 Strongest Town,” West Allis receives a trophy; a mini-documentary produced about the community; a screening of the documentary; a visit from Chuck Marohn, land-use planner and founder/president of Strongest Towns; tickets to the Strongest Town National Gathering; and Strongest Town swag items.