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Posted on: January 9, 2018

West Allis Announces Agency Partner for Rebranding Project

Savage Solutions logo
WEST ALLIS, WISC. – Jan. 9, 2018 – West Allis Mayor Dan Devine today announced that the City of West Allis has chosen Savage Solutions, a Milwaukee-based marketing agency, to lead a strategic rebrand for the City.

“It’s long overdue,” said Devine. “People have a very dated perception of West Allis.” 

In 2017, the West Allis Common Council adopted a Five Year Strategic Plan to position the city for development and growth. The first goal in this plan is “Brand/Image/Destination,” an opportunity for the city to promote itself as the preferred municipality in the Milwaukee metropolitan area, the state, and the country for businesses, residents, and visitors.

With over 60,000 residents and a thriving business community, West Allis has shed its former industrial persona and emerged as a modern city offering the best in small town and urban amenities. Diverse restaurants, bike-friendly streets, unique festivals, access to trails and parks, a lively arts scene, scenic downtown, and safe neighborhoods are drawing positive attention to the city. The challenge Savage Solutions is tasked with is helping the city communicate these positive changes to the city’s residents and beyond. 

“There’s still this stereotype that West Allis is a dirty, old, empty industrial town, and nothing could be further from the truth,” noted West Allis Common Council President Thomas Lajsic. “We’re looking forward to Savage’s assistance in promoting the twenty-first century city we’ve become.”

Savage Solutions currently works with many municipal governments and BIDs, including the City of Oak Creek, the City of South Milwaukee, and Downtown Waukesha.  “We look forward to partnering with West Allis to help the city shed past perceptions and celebrate its many strengths,” said Cory Savage, president and founder of Savage Solutions.

The multi-phase rebranding project begins with research and design of a new brand identity, followed by the development of a comprehensive three-year marketing strategy for the city. No residential tax dollars will be spent on this project, which is funded by tax revenue the city earns from Wisconsin local room tax laws.  

“We’re excited to move forward with this next stage of our evolution, and pleased to do it with a seasoned partner like Savage Solutions,” said Devine.

To learn more about the rebranding project, contact Mayor Dan Devine at

To learn more about the City's Five Year Strategic Plan, visit

View official press release
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