Community Demographics


West Allis, Wisconsin is a diverse and evolving community of over 59,000 residents. We boast an award-winning school district in the West Allis-West Milwaukee School District, nearly twenty city-owned parks and green spaces, charming tree-lined neighborhoods, and popular community events that draw thousands of visitors to the community every year. With our beloved West Allis Farmers Market surpassing its 100th year of operation in 2019 and serving as home to the annual Wisconsin State Fair, West Allis is a community on the rise with an exciting future ahead.

Learn more about our community below or contact us to discuss how your business would be a perfect fit for West Allis.

key demographics

  • Households: 26,906
  • Median resident age: 38
  • Median household income: $50,149
  • Median disposable income: $39,642
  • Average household size: 2.2
  • Education:
    • 25% Bachelors Degree or higher
    • 32% Some college
    • 34% High school graduate
    • 8% No high school diploma

annual household spending

  • Health Care: $4,196
  • Groceries: $3,688
  • Dining Out: $2,574
  • Apparel and Services: $1,503
  • Computers and Hardware: $121

Annual lifestyle spending

  • Travel: $1,555
  • Theatre/Operas/Concerts: $56
  • Sports Events: $43
  • Movies: $39.33
  • Online gaming: $3

Source: City of West Allis GIS Demographic Dashboards 2019

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  • West Allis Farmers Market
    • Attracting thousands of visitors from over 50 zip codes across Wisconsin and northern Illinois, West Allis Farmers Market is the largest and longest-running open-air market in southeastern Wisconsin.
  • West Allis Downtown
    • Home to unique shops, diverse dining options, stunning public art, and host to several major festivals throughout the year, West Allis Downtown is located between 70th and 76th and Greenfield Ave.
  • West Allis Historical Society & Museum
    • Located at 84th and National Ave., this lovingly maintained museum features two stories of recreations of historical West Allis businesses and homesteads, and showcases exhibits and memorabilia from West Allis’ residential, agricultural, and industrial past. The meticulously maintained collection of artifacts includes vintage fashions, toys, quilts and crafts, furniture and home goods, as well as factory machinery, farm equipment, and tools. Outside the museum, explore the Memorial Garden, an outdoor tour of architectural relics salvaged from West Allis’ past, and visit the Honey Creek Schoolhouse and historical cemetery. 
  • Wisconsin State Fair and Wisconsin State Fair Park
    • West Allis is proud to serve as the host location for the biggest event of Wisconsin's summer! The Wisconsin State Fair grounds are located within both West Allis and the City of the Milwaukee's borders and are owned and operated by the State Fair Park board of directors.
  • Petit National Ice Center
    • Dedicated in 1992, this 200,000 square foot facility is an Official Training Site for U.S. Speedskating and provides d a world class venue for U.S. speed skaters to prepare to compete at the highest levels internationally. The Petit Center is open to the public and offers public skating, an indoor walking track, and more.
  • City parks and Milwaukee County Parks
    • There are many great places to get outside in West Allis! West Allis is home to four Milwaukee County Parks, three biking and hiking trails, and over a dozen City-owned parks, including Joyce Radtke Skate Park and West Allis Dog Park.
  • Cool Waters  Aquatic Park
    • Located in Milwaukee County Park's Greenfield Park within West Allis' borders, Cool Waters offers a heated pool, children's waterslides, interactive water toys, sand volleyball courts, children's playground, Cool's Cafe, and boasts the tallest water slide in Milwaukee County.
  • Downtown Milwaukee
    • It's just a 15 minute drive from West Allis to downtown Milwaukee, home to the Fiserv Forum, American Family Stadium, Wisconsin Center, Pabst Theatre, and more. With world class museums, internationally recognized fine arts organizations, theatres, arenas, and the stunning Lake Michigan shoreline, Milwaukee offers the best of big-city living with a small-town, friendly charm. Explore a beer garden, take in a pro league sporting event, or kayak the Milwaukee River - our bustling neighbor draws thousands to live, work, and play in the Cream City.